The Copperas Cove EDC is launching a free market research tool on their website to foster local entrepreneurship.
CCEDC is helping new businesses to be better prepared through improved business planning and marketing through an innovative online service called SizeUp Copperas Cove. Local businesses and entrepreneurs are invited to a SizeUp Copperas Cove Launch Party to learn how to access and use the software. The event will take place on Thursday, May 8th, 2025 at 4PM at The Cove Theater (111 W. Ave D.) Speakers will include local community leaders, business owners, and the co-founder of the SizeUp software, Mario Ubalde.
Entrepreneurs can use the software to estimate the viability of their future or current business and test assumptions of their business plan. In addition, they can use the software to discover potential customers, find local suppliers, and optimize their marketing by targeting ideal customers.
SizeUp Copperas Cove provides powerful market research and business intelligence that is both industry specific and hyperlocal. It includes the same and similar data that is used by huge corporations, but which has been historically inaccessible to small businesses because of the cost and expertise required to analyze data. SizeUp Copperas Cove helps to level the business playing field by empowering our local entrepreneurs and small businesses with these data insights at no cost to them so that they can make data-driven decisions just like the biggest companies.
“Small businesses and entrepreneurs are the economic foundation and engine of our local economy. We are committed to supporting them with the information they need to be more successful. We are helping to level the business playing field by providing our local businesses with market research and business insights that have typically only been available to well-funded and large corporations,” said Sean Stevens, CCEDC Senior Director.
SizeUp helps Copperas Cove businesses and aspiring entrepreneurs by providing them industry data analysis that empowers them to:
Discover potential customers and suppliers to grow their business.
Optimize advertising and marketing to ideal customers.
Analyze the characteristics and spending of consumers in the area.
Aspiring entrepreneurs can validate or reject their assumptions about the future business performance based on objective industry data.
Existing businesses can rank their industry performance across multiple measurements.
“New businesses in our community create jobs and grow our local economy, but they are also at a higher risk of failure because they are new. Copperas Cove EDC is committed to reducing the risk these new businesses experience by providing them powerful information so they can make data-driven decisions to make them more successful,” said Anne Seneca, Small Business Support Director. “Successful small businesses can turn into big businesses.”
The software powering the SizeUp Copperas Cove won the 1st Place award from the United States Department of Commerce for a business app that helps American businesses be more competitive, improve their success, foster prosperity, and create more jobs.
For more information, please call the CCEDC office at 254-547-7874.